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March 2, 2012
By: TOM BRANNA
Editor
Facebook. Twitter. YouTube. Beauty brands are rapidly moving ahead with their social and mobile strategies to allow viral campaigns, but they are doing so without dropping traditional marketing efforts, according to the new report from international consulting and research firm Kline & Company. During the 2011 holiday season, for example, marketers ramped up their viral campaigns to attract consumers who turned to social media platforms for the best deals on their personal care products, a...
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